The, Canada, And Inc. - 1049 Words

Chairman Dennis â€Å"Chip† Wilson founded Lululemon Athletica Inc. in 1998. The Vancouver, Canada based Lululemon Athletica Inc. designs and sells yoga apparel under the Lululemon Athletica and Ivivva Athletica brands, to the trendy athletic consumer. They operate in 250 companies owned store in North America alone in 2015, they also have stores in Australia and New Zealand. Lululemon has 8,628 people employed as of 2015. Their primary design apparel for women that like to run, do yoga or dance, the company also offers a men’s line. A third-party in Taiwanese constructs the attire, which is then distributed to the different stores in Canada, North America, and Australia. Geographic Reach and Operations Sixty percent of Lululemon’s sales†¦show more content†¦They also opened up their first store in Singapore in 2014. The company plans to open about twenty new stores in Asia and Europe each by 2017. They are trying to have enormous geographical reach expanding all over the world. Marketing â€Å"Lululemon’s target customer is a sophisticated, educated, physically active women, who can afford to spend upwards of $80 on a pair of yoga pants† (Lululemon Athletica Inc., Company Profile from Hoover s). Their marketing approach is very community based. Although the company is more based on yoga apparel, they want to promote more healthy life style, getting out, drinking water, exercising. Their ambassador program also helps the company grow they have elite athletes being their ambassadors like cyclist Ryan Leech. Design for the product is one of the most important things; it makes you stand out from your competitors. Lulu design team is based out in Vancouver. Lulu had created fabrics like Luon (breathable and cottony soft) and Silverscent (helps you not smell when you sweat) in partnership with apparel manufacturers, to make their products. They are also in the progress of developing fabric that protects you from UV. If you are like me, you know just by the touch of fabric if it’s Lululemon or not. It has such a significant touch, depending on what you get. These are great for marketing it makes Lululemon different from their competitors. In 2014 Lulu opened its fist men only apparel store in Soho,